TOTALEnergies

Customer report

TOTAL in Germany is using new technologies that engage consumers at the stage when their needs first arise.

In this context, the emergence of a need and the transaction are increasingly coinciding.
TOTAL has expanded its WiFi offering at over 650 locations in Germany from a pure WiFi customer service to its own WiFi channel.

Today, WiFi can be used to obtain customer data that complies with data protection laws and the GDPR.
Consumers can find offers and promotions that encourage immediate purchases on individual and personalised location WiFi websites.
Online satisfaction checks and the option to share content on social networks round off the WiFi offering for consumers.
The results of the WiFi offering are immediately available online in dashboards and can be analysed and optimised per location or across locations.

This enables TOTAL to interact with customers more effectively throughout the entire consumption cycle. TOTAL successfully relies on the technology of the Hotspot Suite WiFi customer data platform.

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Nadine Nagel

VP Sales

Rasmus Erlandsen

VP Sales & Marketing Nordic Region

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81677 München, Deutschland
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TOTALEnergies

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