At TOTAL in Germany, new technologies are being used that engage with consumers as early as the need-creation phase
In this context, the creation of needs and the transaction increasingly coincide directly.
To this end, TOTAL has expanded the WiFi offer at over 650 locations in Germany from a pure WiFi customer service to its own WiFi channel.
This enables TOTAL to increasingly interact with customers throughout the consumption cycle. TOTAL is successfully using the technology of the Hotspot Suite WiFi customer data platform.