TOTALEnergies

Customer report

At TOTAL in Germany, new technologies are being used that engage with consumers as early as the need-creation phase

In this context, the creation of needs and the transaction increasingly coincide directly.
To this end, TOTAL has expanded the WiFi offer at over 650 locations in Germany from a pure WiFi customer service to its own WiFi channel.

 

  • Today, legal and GDPR-compliant customer data can be obtained from WiFi.
  • On individual and personalised location Wi-Fi websites, consumers can find offers and promotions that invite them to buy now.
  • Online satisfaction checks and the ability to share content on social networks round off the WiFi offer for consumers.
  • The results of the WiFi offer are immediately available online in dashboards and can be analysed and optimised by location or across locations.

This enables TOTAL to increasingly interact with customers throughout the consumption cycle. TOTAL is successfully using the technology of the Hotspot Suite WiFi customer data platform.

 

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